Election for the European Parlament and Riksdagen
The Election Authority’s mandate is to provide information regarding where, when and how to vote. We were commissioned to develop a motion media concept as well as a distribution strategy to reach all target groups. It is not the Election Authority’s mandate to encourage people to vote – they can only inform. Conceptually, this is a creative challenge. We partnered with Intellecta Corporate, who produced the print campaign, and we produced the motion media.
Our idea was to package the messages in an appealing and somewhat unexpected way through three different films. We called the concept ”Temporary interruption”. The idea being, viewers would be surprised when a completely different chain of events occurred.
Distribution: TV4, TV3, TV8, Kanal 9, Kanal 5, Discovery Channel, and SVT and in owned and bought digital channels.