For the new Storytel campaign we wanted to take our concept a bit further than before. We wanted to visualise the transformation between the dull ordinary world to the vivid world that Storytel audiobooks provide with slicker transitions.

The story comes alive when we escape a claustrophobic commuter bus in the morning to a fantastic hot air ballon ride in Turkey. The daily workout at the gym turns out the be a mystical and moody forest and the desk job takes you on a thrilling motorbike ride in Canada.