Scania Citywide (directors cut)

We received an assignment to generate an idea on how to produce an attractive film, with a human touch, about a new Scania bus, which was not available on the market as yet. The result is a combination of film, 3D and visual effects.

A special version of this film was also produced and played on the world’s largest LED screen, 25 meters long and 5.5 meters wide, at Busworld, Belgium – the International bus exhibition for officials, professionals and representatives of the worldwide bus & coach building and operating industry.

Distribution: Owned media including a campaign site + the special version for the exhibition.