Although credit card payments have become increasingly common, the volume of cash use increases internationally each year. Loomis are specialists in cash management and are working with retail and replenishment of ATMs. In this film, we wanted to show a number of scenarios where ordinary people use cash in everyday life, and how Loomis is there in the background to accommodate this – 24/7. The concept was based on Rewir’s extensive work with the brand platform and the overall communication strategy.

Distribution: Owned channels, own distribution and client meetings.