Canon Business Center

We check our e-mail 50 times a day on average. Every time we are interrupted, it takes about 15 minutes to regain full focus, says Alexander Rozental, consultant at Psykologifabriken and author of Dansa på Deadline, a new book about the psychology of procrastination. No wonder it feels like we don’t get anything done some days! It’s a problem that Canon’s advisors often encounter. To tackle the issue, Hilanders has enlisted the help of Psykologifabriken in developing a new content marketing campaign for Canon Business Centre.

We helped Hilanders create a couple of straight forward films (branded content) which used a distribution strategy of both editorial and non-editorial activation with an excellent result.

Distribution:editorial and non-editorial activation.