Happy Socks – Happy Morning

All people have their special morning routines; a movement pattern of good or bad habits or just getting that cup of coffee you desperately need. Our calculations say a typical morning routine takes about 50 minutes.

Of these 50 minutes, we wanted to focus on just a moment – that moment. We wanted to capture this particular moment, these 15 seconds – this timeslot that actually has the greatest impact on the rest of the day.

This was our vision when creating these seven short films for Happy Socks, in a campaign called Happy Morning.