Details. Drama. Dynamics.

It is the details, drama and dynamics that make great motion
media communication. We know. Because we use our strategic
minds, talent and creative drive to produce exceptional work.

Welcome to Unreel: your motion media partner driven by a very
simple business philosophy: it is not about creating likes,
clicks or virals. It’s about creating real value in your
motion media communication.

Reach and engagement

You want to reach and engage your target audience in the best way possible – quickly, effectively and reliably. That’s when you need a partner with the ability to offer strong distribution strategies. A partner who has the competence and courage to challenge you and established channels. And focus on the most effective means of reaching audiences: whether it is paid or earned media.

Unreel is the motion media partner who sees form, content and distribution as being three equally important parts of a powerful equation for delivering impact. No matter what your communications need, we can provide you with the right solution – from the concept and production of a film to development of strategy and distribution.

 

DON'T USE INTERNET AS A GIANT STORAGE ROOM FOR VHS TAPES!

In order to secure that you get the right reach, there are a number of questions you need to ask yourself:

  • What would catch the attention of your target audience?
  • Is your content interesting and relevant to the target audience?
  • Do you know who they listen to? Are there any influencers?
  • Is your communication strategy based on you shouting from the rooftops or from the questions mentioned above?
  • Are you perceived as being intrusive or attractive?
  • Is your brand captured in the process – in content and aesthetically?
 

FROM ACTION TO INTERACTION, WHATEVER THE DEVICE.

The Unreel method

It is not enough with relevant content and a strong distribution strategy. So, the question is, what else does it take to engage your audience?  You also need a strong creative concept that will break through the clutter and captivate audiences. A concept that tells your story in a new way – your way.

We house a range of creative disciplines and strategic competencies. We are also supported by our brothers and sisters within the Intellecta family of agencies.  Plus we capitalize on the skills of external film directors to spice our repertoire. Hence, you not only get the highest creative content and production value, but also strategies for connecting with your audiences via the most effective channels possible.

You might have already decided on the concept and the strategy for your film, but that does not mean that we cannot help you with your production and execution. After all, that is what being a good partner is all about.

Production

We are all people with long experience in motion media. We not only work with it, we actually ‘live’ it!  Our passion and dedication makes us highly aware of the latest developments and trends in the industry. Hence we have the insight to know what would be right for your production. Our creatives work hands-on with post production in our own facilities which houses editing suites, motion graphic workstations and a sound recording studio.

Let’s talk strategy

Strategy is really what differentiates the best from the rest, because it sets a long-term plan for achieving well-defined goals. As your partner, we will work with you on everything from a distribution strategy for specific projects, to a full-blown motion media strategy that’s in line with all your other strategies.

We believe that a good starting point is a motion media audit that will give you valuable insight into how you can reach your audience, how you can communicate with them, as well as how you should be profiled in order to achieve the image you desire.

 

FILM IS NO LONGER A MONOLOGUE. SO, HOW DO YOU MODERATE YOUR MOTION MEDIA CONTENT?

Broad as sound. Sharp as light.

Our starting point is always at your reality. We listen to you. We see your needs. We  make sure we understand your challenges as well as your possibilities.

Your brand is the guiding star in everything we create and produce, whether real life or animated. This includes films with branded content, commercials, product films, services films, informational films, documentaries, and promotional films.

 

REACH A C-SUITE TARGET AUDIENCE BY REACHING THE PERSON BEHIND THE SUIT.

Digital drive

We have the capacity to develop groundbreaking, campaign-oriented, digital platforms for your motion media projects. On top of our own resources, we seamlessly integrate the skills of our Intellecta colleagues and other partners, to broaden our grasp on the different types of digital platforms available and best suited for your needs.

We harness the power of digital PR and use distribution platforms that enable us to conduct the systematic and qualitative measurement and analysis of results.

We thrive on helping our clients meet their goals, so throw us a challenge and we’ll give you a concept and a strategy that will take you anywhere you want to go.

 

CREATING CONTENT WORTH SHARING MAKES THE AUDIENCE A CREDIBLE PART OF THE DISTRIBUTION NETWORK.

Internal communications

You cannot expect a film to work on its own in getting your new strategy or vision to be implemented in your company or organisation. On the other hand, we view a film as being the heart of everything that inspires commitment.  To achieve the desired results, we capitalize on digital platforms to drive internal workshops and other group activities. By using digital platforms we are also able to measure and secure a proper understanding of your new strategy or vision in real-time.